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Esencia de marca … Mary Jo Hatch y Majken Schultz … Esta obra desvela cómo las empresas pueden alinear su estrategia, cultura e identidad a través de la marca corporativa … editorial
Organizational Identity: A Reader (Oxford Management Readers): Hatch, Mary Jo, Schultz, Majken: 9780199269471: Amazon.com: Books
Bringing the corporation into corporate branding
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand: Schulz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten: 9780198297796: Amazon.com: Books
Majken SCHULTZ | Professor (Full) | PhD | Copenhagen Business School, Copenhagen | Department of Organization; | Research profile
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand: Schulz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten: 9780198297796: Amazon.com: Books
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PDF) The Dynamics of Organizational Identity | Mary Jo Hatch - Academia.edu
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Mary HATCH | Professor Emerita | PhD | University of Virginia, VA | UVa | McIntire School of Commerce | Research profile
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PDF) Bringing the corporation into corporate branding
The Cycles of Corporate Branding: The Case of the LEGO Company - Majken Schultz, Mary Jo Hatch, 2003
Esencia de marca: Hatch, Mary Jo, Schultz, Majken: 9788483561898: Amazon.com: Books
